Tommy outletAbout
Brand Identity · Logo Design · Visual Identity
Tommy Outlet is a local boutique specialising in premium clothing and perfumes. This project was one of my first branding projects, developed after completing several online design courses. Working with the store’s founder, I had the opportunity to explore the complete visual identity of a small business, from the initial concept to the final logo design.
BRAND CONCEPT & LOGO DESIGN
After discussing the client’s goals and target audience, I developed an elegant visual direction that reflected the store’s premium positioning. I began by sketching ideas on paper before refining the chosen concept in Adobe Illustrator. The logo combined refined typography with visual references to the store’s product range, bringing together fashion and fragrance in a simple, recognisable design.
COLOUR & VISUAL IDENTITY
A gold-inspired colour palette and custom textures helped communicate a sense of quality and sophistication. By combining complementary colours with clean typography, I created a polished visual identity designed to give the boutique a distinctive and elegant brand presence.
“Although it was one of her first projects, her work ethic fascinated me. She has a very good sense of combining colours and understood my needs very well. I am very satisfied with the end result. — Eniko Csoka, CEO of Tommy Outlet
- My roleBrand Identity · Logo Design · Colour Palette · Visual Development