Royal PoleAbout
Rebranding · Visual Identity · Logo Design · Web Design · Print & Digital
Royal Pole is a Swiss pole dance and aerial studio offering classes in dance, movement and body & mind. Its existing identity had become dated and needed a refresh that better reflected the studio’s contemporary, feminine character while remaining recognisable.
THE CHALLENGE
The goal was to evolve the existing identity rather than replace it entirely. The signature purple and prominent «R» were retained as recognisable links to the brand’s history, while the rest of the visual language was reimagined. The challenge was to balance continuity and change, creating a fresher, more contemporary identity without losing the studio’s existing character.
THE VISUAL IDENTITY
I developed a new visual direction built around a redesigned «R», transforming an existing brand element into a more distinctive and contemporary symbol.
The original purple remained at the heart of the brand but expanded it into a softer palette creating enough flexibility for different applications while maintaining a recognisable overall character. Expressive typography, soft colour transitions and custom graphic elements created a visual language that feels feminine, energetic and confident.
FROM IDENTITY TO EXPERIENCE
I extended the new direction across web, print and digital communication. For the website, I adapted an existing framework to the refreshed identity, bringing together photography, typography, colour and graphic elements in a responsive presentation of the studio and its offerings. The visual language was also applied to printed materials, surveys and social media assets, helping maintain consistency across different formats.
THE RESULT
The rebrand developed from a logo redesign into a cohesive visual identity spanning multiple touchpoints. The refreshed logo, website and supporting materials continue to be used by Royal Pole today.
- My roleVisual Identity · Logo Design · Web Design · Graphic Design · Print Design · Social Media · Image Editing