Begert CateringAbout
Rebranding · Logo Design · Web Design · Visual Identity · Creative Production
Begert Catering is a Swiss catering company based in Bern. The project focused on refreshing its existing visual identity and translating the new direction into a contemporary digital presence, while retaining the bear as a recognisable element of the original brand.
THE VISUAL IDENTITY
The bear was central to the original logo, so rather than removing it, I completely redrew it as a simplified, minimal line-based symbol and integrated it more closely with the Begert wordmark. This approach preserved a familiar brand element while giving the logo a cleaner, more contemporary appearance. The refreshed identity was also applied to stationery and supporting brand materials.
THE DIGITAL EXPERIENCE
The website was the other main focus of the project. Working from an existing framework, I adapted the layouts, imagery, icons and content to the refreshed identity, collaborating with my creative lead to refine the overall presentation.
The design was developed iteratively together with the creative lead, combining an established framework with custom visual decisions to create a website that felt specific to the brand rather than simply template-based.
Original food photography played a central role in the design, allowing the catering itself to take the spotlight while the understated visual identity tied the experience together.
CREATIVE PRODUCTION
I supported the on-site photo and video production through set preparation, food arrangement, lighting support and creative input during the shoot. This gave me the opportunity to contribute to the visual material from its creation rather than working only with finished assets afterwards.
I then took the content into post-production, handling image editing and video editing and preparing the resulting material for its use across the website and other digital applications. Being involved in both production and post-production helped connect the visual content with its final application across the brand.
THE RESULT
The result is a more contemporary identity built around a simplified interpretation of a familiar brand element, supported by a highly visual website centred on original food photography and video. From redrawing the logo to developing the website and preparing its visual content, the project allowed me to work across several stages of the creative process and contribute to a cohesive brand experience across identity, digital design and content production.
- My roleLogo Design · Visual Identity · Web Design · Graphic Design · Image Editing · Video Editing · Creative Production